
LITTLE GENIE
Welcome to Little Genie, a New Zealand-based company devoted to creating eco-conscious baby products. With our recent acquisition by ANZ Pharma, a renowned distributor of health and beauty products across New Zealand, we are excited to embark on a new chapter in our journey to make the world a better place for babies and the environment they grow up in.

About the Brand
About LITTLE GENIE
Little Genie was born out of the dedication of two eco-conscious dads who were inspired by their own parenthood experience. Over the years, they developed a range of biodegradable nappy pants, baby wipes, and nursing pads, all with an unwavering focus on being as baby-friendly and environmentally-friendly as possible. Now under the wing of ANZ Pharma, Little Genie is ready to expand its impact and provide even more families with sustainable, safe, and high-quality baby care products. Our aim remains unchanged: to create "magic for your baby's bottom and the environment they will grow up in." Our Products Biodegradable Nappy Pants and Baby Wipes: Our signature products, designed with care for both your baby and the planet. Nursing Pads: Gentle, absorbent, and environmentally responsible nursing pads for eco-conscious mothers. Reusable Pocket Nappies: Launched in 2019, our reusable pocket nappies, made from bamboo charcoal, feature double leak guards and offer a premium yet affordable solution for environmentally responsible parents. New Zealand Made Baby Care: Our line of baby care products, launched in 2021, uses natural fragrances and plant-based oils, offering gentle and mild options for sensitive skin. With the support of ANZ Pharma, we look forward to expanding this range with more New Zealand-made products.
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About the Brand
Wholesale Distribution of Trusted Global Brands
ANZ Pharma supplies pharmacies, retailers, and healthcare businesses with leading healthcare, wellness, and consumer brands through a reliable wholesale distribution network.